Google AdSense is one of the best method to monetize websites as well as other type of online content including YouTube videos and blogs. Although there are many other methods to make money online like Affiliate marketing, Paid reviews, free lancing etc. Yet many people prefer Google AdSense to make money from their blogs and websites.
AdSense is a simplest and easiest way to make money online. Just by placing Google AdSense ads on your blog you can easily monetize your content. Many people say that they earn low with AdSense and they consider AdSense not much profitable. The fact is that you can increase AdSense earnings by simple tricks. Today, I am going to share some tips and tricks that will let you earn more with AdSense.
Google AdSense earnings depend upon many factors and I will try to cover different influencing factors in this post.
How to Increase Google AdSense Earnings
Blog Niche and Keywords
The niche or topic of your blog is the most influencing factor regarding AdSense earnings. You can even earn $20 for single click and also some clicks might earn you a few cents. Different keywords have different click rates. Keywords related to insurance, law, loan, attorney etc. are high paying keywords. So, you should choose your blog niche and keywords wisely and also try to do a little keyword research before writing blog articles. You can use Adwords keyword research tool to select suitable keywords for your articles. This will help you out to make more money with AdSense.
Website traffic is another factor on which your earnings depend. More traffic will lead you to more affiliate sales, more direct advertisers and finally more profit. Likewise Google AdSense earnings also depend upon traffic of your blog/website. If you have more traffic from USA, UK, Canada and Australia etc. then you will earn more with AdSense. Actually the click rates from these countries are higher as compared to other countries. So, you should try to get targeted traffic from these countries. Social Networks including Facebook, Google+, and Twitter help a lot to generate valuable traffic for blogs.
Placements of Google AdSense ads also impact your earnings from Google AdSense. Your ads should be above the fold and adjusted with the content of your blog. I have placed a 300×250 ad unit just at the start of article which is above the fold and that gets major clicks. I have placed another Ad unit at the end of article that also helped me a lot to increase my AdSense earnings. If you are on WordPress then there is a handy plugin named Quick AdSense that allows you to adjust advertisements anywhere in WordPress blogs. You can place ads in the before article, after article and also in the middle of it. There are also other ad adjustment options like floating left, right, padding etc. that will help you out to place AdSense ads anywhere in your blog.
See the AdSense Heat map below that will help you choose the best Ad Placement for more earnings. The darker color space will have more click through rate as compared to the lighter one.
Recommended ad units
Not all available ad units yield same earnings. There are some recommended AdSense ad units that produce much more earnings as compared to others. Here is the list of best recommended ad units that will help you out to make more money from AdSense.
- 300×250 – Medium Rectangle: Can be placed in sidebar
- 336×280 – Large Rectangle: Can be placed at the start or end of article
- 160×600 – Wide Skyscraper: Can be placed in sidebar
- 728×90 – leaderboard: Can be placed below menu navigation or aside with logo.
- 320×50 – Mobile Banner: Best recommended if most of your visitors use mobile devices.
You can choose a combination of any three ad units out of the 5 listed above. For AdSense revenue optimization you should select both Image and text ads. It also depends on type of site like if your blog contains a lot of photos then image ads will work better as compared to text ads.
The last but not the least factor that impacts a lot on AdSense earnings is blending of ads with content of blog/website. This includes ad color blending, font styles blending, ad borders etc. Match your ad link colors with the links of your blog content and ad background with the background color of your website. This will make your ads look like as a part of website and will yield more clicks.
So, these are the tweaks which helped me a lot to earn more with AdSense. You can easily make hundreds and even thousands of dollars from a single website by applying these tweaks. If you have some query then let me know in comments.